While these developments create quality of life, with respect to our health and. By applying pressure on each step the staircase would play a musical note. So fun may really change behavior and in the case of the piano stairs, it seems obvious that it may even change it to the worse. The piano staircase experiment by avery katz on prezi. Avery katz ethical concerns in the moment, the people did not know that the piano stairs were for a behavioral experiment. The fun theory changing stairs into a piano mccafferty. Piano stairs the fun theory victorias creative archive. Musical stairs scholarly and creative work depauw university. From over 300,000 videos uploaded to youtube daily, flixxy editors select only 1.
Jul 18, 2014 10 amazing piano stairs from around the world. Piano stairs have been a hit in cities worldwide, from milan, italy to santiago, chile and more. The idea of the piano stairs struck a chord pun intended with people around the world, with a video of the concept clocking up over million views on youtube. These piano stairs will motivate even the laziest of us. Furthermore, ideas of how to apply the fun theory and its practice to integrate awareness into modern urban and regional planning. Volkswagen has launched a popular new campaign called the fun theory which is dedicated to the thought that something as simple as fun is the easiest way to change peoples behavior for the better. The effort is just one stunt that appears on the carmakers rolighetsteorin. They can be permenant installations which require no maintenance, thanks to the special sensors used. Here, the designers turned a staircase next to an escalator into piano keys that played a different note for every step sort of like that scene from the 1988 movie. Its really amazing how they came up with this idea.
The theory was that people would take the stairs more often instead of the escalator. Nov 30, 2016 its always great to see arduino being used in creative, musical ways. This site is dedicated to the thought that something as simple as fun is the easiest way to change peoples behaviour for the better. Studies have shown that when faced with the choice between climbing stairs or riding the escalator, subway commuters choose to take the stairs 66 percent more often if theyre piano stairs. And i will bet with anyone who disagrees on this simple fact. Sep 16, 2015 the fun theory was created by volkswagen sweden and ad agency ddb stockholm as a competition to recognized that fun is the easiest way to change peoples behavior for the better. It was part of the german companys programme called the fun theory, in which it tried to change the way people went about their lives for the better. The fun theory 1 piano staircase initiative volkswagen youtube. The fun theory is an initiative supported by volkswagen, based on the idea that something as simple as fun is the easiest way to change peoples behaviour for. Piano staircase can we ensure everyone keeps their safety belt on by making it fun to do. Say 10% of people took the stairs before and 66% more people than normal chose the stairs after, wouldnt that mean that only 16. A staircase in a subway station was turned into a gigantic piano. The vw fun theory is a series of experiments, captured on video, to find out if making the world more fun can improve behaviors. For this experiential marketing example, the volkswagen team cleverly created piano stairs in a subway stop in germany, right next to the escalator.
Take the stairs instead of the escalator and feel better is something we hear but didnt often see until this sly video from volkswagen. A sound theory the piano staircase posted 8 years ago by admin volkswagen is behind an initiative dedicated to the thought that fun is the easiest way to change peoples behavior for the better. Volkswagen built this piano stairway in stockholm, sweden as part of their fun theory project, which aims to change peoples behavior for the better through fun. Musical stairs change peoples behaviour for the better healthier by making it fun to do. This is the fun theory video in which volkswagen changed a simple flight of stairs into a flight of stairs made up of a piano keyboard with each step becoming one key on the keyboard. As you put your foot on a step, a different piano note plays, so as you ascend the stairs, you will hear a lovely piano scale. How volkswagen got more people to use the stairs instead of the escalator. The fun theory, a volkswagen initiative that highlighted projects with this m. Shockingly, it worked, and we won 2nd place for hardware. One of volkswagens fun theories included was the piano staircase. Piano staircase using arduino and processing random. Feb 28, 2016 piano staircase using arduino and processing recently i have completed a very simple project which involves constructing a piano staircase for an event in my university.
The experiment were the piano stairs, the worlds deepest bin and the bottle bank arcade. Contribute to bonnieepiano stairs development by creating an account on github. The fun theory is an initiative from volkswagens bluemotion technologies a series of cars and innovations that. I know personally the inventor of the first interactive piano stairs and of the original walking piano. It was a lot of fun speaking with these school district leaders and helping them understand the importance of and impact that makerspaces can have within our schools and communities.
In other words, physical activity is encouraged when taking stairs is fun. These piano stairs are a great example of musical creativity. And if imitation really is the sincerest form of flattery, then the fun theory team should have a very healthy ego, with replica piano stairs appearing in auckland, melbourne. This excellent idea is based on the fun theory an initiative of volkswagen. If stairs played musical notes when you walked on them, would you be more likely to take them. When i went back in the afternoon i was excited to see what they had been creating and tinkering with throughout the day.
Oct 21, 2009 piano stairs will always be part of the same reality as tom hankss late 88 movie, big. The fun theory was created by volkswagen sweden and ad agency ddb stockholm as a competition to recognized that fun is the easiest way to change peoples behavior for the better. Can we get more people to use the bottle bank by making it fun to do. The fun theory believes that the easiest way to change peoples behavior for the better is by making it fun to do. With this new campaign, developed by ddb stockholm, volkswagen turned a subway staircase in stockholm, sweden into a giant piano as part of their theory of fun campaign. These piano stairs are a creative example of how to get people to walk up the stairs instead of using the escalator with the result being the person gets a little more exercise. This is another of the ideas that made it to the final of the fun theory award, created by nevena stojanovic from serbia. Volkswagen voiture volkswagen bluemotion octobre 2009 fun theory. Oct 23, 2009 this is the fun theory video in which volkswagen changed a simple flight of stairs into a flight of stairs made up of a piano keyboard with each step becoming one key on the keyboard. The more the people choose to take the stairs with the piano, hopefully they will remember the piano next time they are at a set of stairs, and choose the stairs regardless of whether there is a piano or not. Encouraging physical activity through persuasive technology. Most terrifying was when they asked us to move the stairs into the final demo room there were two rounds of demos. The video of the giant piano stairs reports that the number of commuters who chose the stairs over the escalator increased 66% when the stairs were musical blackandwhite piano keys.
We found this really fun video on the fun theory website. Given the choice of taking the escalators or the stairs, heres some advice, take the stairs, particularly if you find yourself at wulin plaza in hangzhou, china. Just last week they installed stairs that resemble black and white piano keys. The campaign was a success for the fun theory, vw and even the global environmental debate. One such project was the piano staircase in stockholm. These piano stairs are permanent installations and they are still in use.
Its an initiative sponsored by volkswagen to see if we can change peoples behaviour through making it fun. We believe that the easiest way to change peoples behaviour for the better is by making it fun to do. What was once a mere stairway is now a piano that can be played by stepping on keys. Keep this tab open and open a new tab to for the best experience. Piano staircase decided to try to change peoples behavior by transforming the stairs into a giant piano keyboard. Piano staircase volkswagen vw experiential marketing. Oct 12, 2009 great viral videos are hard to come by, but volkswagen or rather ad agency ddb stockholm appears to have hit the bullseye. Applause applause 25 thoughts on piano stairs rolighetsteorin. To create the piano staircase, they connected small pressure sensors to.
We manufacture piano stairs musical stairs which are known as fun and interactive installations encouraging people to take the stairs instead of the escalator piano stairs by references. This is one of a series of experiments for a new brand campaign of vw. How do you encourage more people to take the stairs instead of the escalator. Piano stairs keep shoppers and commuters on their toes. The fun theory 1 piano staircase initiative volkswagen. Fun theory is a thought that something as simple as fun is the easiest way to change peoples. When walked upon, the steps produce relevant musical note sounds, resulting in a truly melodic experience. Ultimately, even those who preferred the stairs to begin with, end up taking the escalator. People really enjoyed the piano stairs, so, i think it was a success. Related resources additional links to help you and your family get active. Gtdb has been gathering and publishing information, chords, scales, tabs and now videos on different guitar tunings since 2009. A swedish train company wanted to get more people to use the stairs rather than the escalator. His name is remo saraceni and he is an absolute genius. The insanity of escalators, jeffrey hill rises to the challenge of describing how wasteful they are.
Vw fun theory hd piano stairs can we get more people to choose the stairs by making it fun to do. The piano stairs play notes of a melody or piano tones when people walk on them. Piano stairs metropolitana piazza di duomo duration. The effort is just one stunt in ddb stockholms rolighetsteorin. A social experiment team called the fun theory team chose a german metro staircase for the piano stairs project. To encourage people to take the staircase instead of the escalator, volkswagen converted a set of steps at the odenplan subway station in. It just goes to show that fun can be used for serious purposes. So they transformed a subway staircase into piano stairs. The fun theory proved to be true all of the interventions were used much more than other local options the stairs, which were right next to an escalator, were used 66% more than normal as people took their time playing a tune.
Feeling better about the world is as easy as tapping our app on your phone. This swedish project called, piano stairs initiated by volkswagon, shows how the introduction of fun to a mundane activity, like climbing stairs, can motivate people. A great idea that could be adapted for the playgroundeven just for additional fun going up the stairs read the rest. Their new campaign the fun theory is a series of e. The piano stairs experiment first person irregular.
Great viral videos are hard to come by, but volkswagen or rather ad agency ddb stockholm appears to have hit the bullseye. Oct, 2009 how volkswagen got more people to use the stairs instead of the escalator. In case you didnt catch it in the comments, reader sandra posted a great followup about the musical stairs installed at odenplan station in stockholm, to encourage taking the stairs instead of the escalator. The fun theory is an initiative supported by volkswagen, based on the idea that something as simple as fun is the. Oct 26, 2009 the fun theory an initiative of volkswagen.
Ddb stockholm recently launched rolighetsterorin, or the fun theory campaign, an initiative to get people to change their lazy behaviors. A social experiment called piano stairs gave subway riders a choice between piano stairs or the escalator. Fun theory has been used to motivate people to do all kinds of boring things. May 11, 2015 i when i read this question, how do you make piano staircase. The national energy use of escalators is estimated at 2. Nov 12, 2009 in many situations, escalators are just stupid. The resulting video of the piano staircase shows commuters discovering the piano staircase, getting curious and triggered towards the behavior of. Check out this video of piano stairs and see which side you would choose. Take the stairs instead of the escalator and feel better is something we hear but didnt often see until this sly video from volkswagen appeared on the web. Can we get more people to throw their rubbish in the bin by making it fun to do. The largest database for alternative guitar tunings on the internet. New web site creates a competition based on the notion that the easiest way to improve human behavior i. These artworks stimulate people to take the stairs instead of the elevator or escalator.
The idea is being tested in sweden in the hope it could be applied to all vehicles in the future. And 66% more people than usual chose the stairs over the escalators. However, once the video was released on youtube, they could see they were. Acoustic emo singersongwriter from the twin cities. In the case of the odenplan piano keys, the purpose of the experiment was to encourage people to use the stairs. Take the stairs instead of the escalator or elevator and feel better is something we often hear or read in the sunday papers. In the case of the odenplan piano keys, the purpose of the experiment was to encourage people to use the stairs instead of the escalator. Flixxy editors search the internet daily, to find the very best videos for you. One way they were able to do so was by creating a concept called the fun theory in which they attempt to pivot peoples behavior by adding an element of fun. Oct 15, 2012 given the choice of taking the escalators or the stairs, heres some advice, take the stairs, particularly if you find yourself at wulin plaza in hangzhou, china. It turns out that 66% more commuters opted for stairs over the escalators.158 640 1194 805 862 71 999 520 1518 607 343 919 796 716 162 681 197 427 1157 529 59 291 948 904 354 935 685 252 600 1290 863 1356 1074 1282 1282 460 408 756 763